Rifda Ammarina
Presiden Director

After graduated from the Bogor Agricultural University in 1988, she started her careerin eligible big companies of Indonesia and entrusted to be public relation and marketing communication manager.

Considering that she always capable to run own business, in 1993, she took a big step in business world established her own company deal in electrical engineering and mining that brought her into success.

Through her wide networking and deep understanding of cunsomer's demand on products has path her to establish PERFORMAX in 2002. Beside those business, her daily activities are also filled with social and organization activities such as the founder of Yayasan Amanah and Yayasan Peduli Bangsa(YPB), and a member of KADIN, HIPMI, ARDIN, PII, MKI, and ASPERAPI.